In this article, we will try to understand the design and brand personality of a website, and what kind of looks is the best for your own business.
If you are going to launch a website for your business, you have to set your branding tone or theme perfectly. And your website’s design personality is part of your brand theme.
If you want to know why branding is important, you can check this self-branding article first.
Now, let’s say you and your friend both are going to open two different companies. You are going to open a life insurance company, and your friend is going to open a creative design company.
Essential part of design and brand personality
So, I am going to discuss 4 essential parts of the design and brand personality.
Yes, buttons have a heavy impact on the design and brand personality.
So now, let’s start with the design and brand personality of the insurance company. The first point is the images. In this case, always choose a real-life image. Not vector graphics. This will represent the seriousness of the business.
But on the other hand, Dave needs more of a casual vibe, for his creative design company. So, his business may need casual images like vector graphics.
Brand personality of Color
As your business needs to show seriousness to your clients, you have to be careful about your colors. Color shades, that are not too bright or not a multi-color combination may be more suitable for the insurance business.
But, on the contrary, your creative design business may need more bright colors and multi-color combinations. This bright vibe represents more creativity in your business’s design and brand personality.
Brand personality of Fonts
Now the third point is fonts. A wrong typeface can be a disaster. So, put some extra effort into this if needed. For the insurance business, you can go with something like serif or sans-serif. These are perfect for your business. Nothing too much fancy.
But a creative design business needs more expressive fonts to represent the design and brand personality. Not just serif and sans-serif, but the choices can be open for display, monospace, and even handwriting type.
Finally, let’s talk about the buttons. The shape of the buttons can have an impact on the design. For example, let’s take the insurance business. So, for insurance websites, a button with a slightly round corner, or a sharp corner is more than perfect, it represents the elegance of the site.
But if you need to be more casual for websites like creative design, then fully rounded corner buttons would be more suitable.
But in the end, I have to say, when it comes to creativity, there are no rules. But if you follow some tips like these, your design will be more expressive and more communicative with your clients.
So, there you go. Now you know about web-design personality. If you like this please share it with your friends.