Nowadays, you would agree that an online presence is vital. You are just a personal brand or a small company. No matter what, the Internet became the virtual world for doing your business. In addition to that, the running COVID-19 pandemic makes digital presence much more essential.
To start the digital journey of your small business can be overwhelming. There is a lot to consider. But we simplified it in only five steps for you. So, let’s get into it.
5 steps to establish a small business’s digital presence
- Find your position
- Setup Plans
- Business website
- Spread the digital presence
- Commitment and Scaling
1. Find Your Position
You have to understand; digital transformation is a big deal. Because now you have given your commitment to more prominent clients. So, before the conversion, you have to think about your business status and why digital presence is vital for your business. If you are not sure about that commitment to larger clients, it might not be a good idea to be on the digital platform.
You can ask your self a few questions to find out your business status.
- What is your product?
- How much can you sell?
- Who is your customer?
- How is your customer?
- Who is your competition?
- How is your competition?
- Why are you unique?
- What is your capacity?
- What are your capabilities?
If you have all of these answers, you might already know what you want. So, now you have to set up plans for digital presence according to those.
2. Setup Plans
At this point, you have a clear picture of business status. Now you have to set up plans for how to reach your clients. But how you want to do that? You have a few options,
- You want to catch the lead.
- You want to build a brand reputation.
- You want to get in touch with your clients physically.
- You want to get in touch with your clients virtually.
- You want to be visible all the time.
Setup your mind what you want. This mindset will help you to build your website. As we see, the different approaches have different website styles to engage your clients effectively.
3. Business website
So you set up the plan for how you want to reach your clients. Now make a website. At first, ensure your website represents your business identity. Be consistent, and always stick to your plan form the previous step. And, do not confuse your client by too fancy deign or unwanted options.
A clean and comfortable to scan website always helps to grow your business. You can know about this in detail in our “Essential Website Features” article. You may check this out.
4. Spread the digital presence
So, now you know about your business status, you set the plan to reach clients, and you have a website according to that plan. Now you need a visitor. People are not going to find your website just like that. You have to let everyone know about your existence. To do so, you may consider these few steps.
It is a free method to spread your business. Generally, you can open an account for free almost all the popular social media and start posting your offer right away.
Choose the right social site important. You have to know which social site is used by your targeted customers. For example, you have a clothing line for young girls. Nowadays, most young girls spend time on Instagram or Snapchat. So, if you choose Facebook or even worse choose Linkedin, you can never reach maximum clients.
You might think nobody read nowadays. But that is not true at all. Finding solutions is the reason people read. And blogging is an effective way to solves your customer problem.
The blog has the power to convert reader to potential customers.
Let’s say you sell skincare products. In this case, you can write a blog about how to reduce acne on your website. So, if people search for a solution for acne in Google, they might find your blog. In this way, the reader will know about your brand and product. Eventually, they will be paying customers.
Google My Business:
Google My Business is a free tool by Google for businesses to manage their digital presence. By this, you can edit your business information so that customers know about you during a search. It helps you manage the data and interact with the client.
It also shows the visitors’ data. This vital information will help you, what kind of visitors visit, how many visitors visiting, and from where they are finding you. By using these detailed data, you can modify your marketing strategy or even customize offers or so.
One might think email marketing is not sufficient, and maybe it produces spams. But the practical scenario is the opposite. Emails can do marketing on a personal level. In fact, only by an email marketing channel, you can give a personalized offer to your client. This kind of target marketing may not be possible by social media or other sorts of digital marketing tools.
5. Commitment and Scaling
Finally, you have everything. According to your business setup plan, you build a website and spread the words by social media. Now you need full commitments to this digital system. Maintaining such a system alongside your business can be a bit hectic job. But only by a consistent commitment, you can scale up your business in the digital platform and be successful.
For expanding the business and for a rocket speed growth, digital platform is crucial. But transforming a traditional business for digital presence can be complicated.
We discussed here how you could begin the digital journey of your business with only five steps. Let us know what else we can consider for the digital transformation in the comment section. Finally, thanks for reading, and please don’t forget to share.